Concepedia

Ahmed Eldegwy

AE

2

Publications

82

Citations

2

H-Index

2018

Active since

Affiliations

October University of Modern Sciences and Arts(Current)

Qatar University

Ahmed Eldegwy is an author at October University of Modern Sciences and Arts specializing in consumer engagement, social influence, and brand equity.

ORCID

Top concepts

Publications per year

2018–2022

2

Publications

2

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

Ahmed Eldegwy, Tamer H. Elsharnouby, Wael Kortam · International Journal of Educational Management · 2018 · 68 citations · Full text

, , +23

Like father like son: the role of similar-education parents in their children’s university choice

Ahmed Eldegwy, Tamer H. Elsharnouby, Wael Kortam · Journal of Marketing for HIGHER EDUCATION · 2022 · 14 citations · Full text

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