Concepedia
Statistics
Publications
7
Citations
1K
H-Index
Active since
2007
Affiliations
University of Auckland(Current)
The University of Western Australia
Gregory J. Brush is an author at University of Auckland specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchCustomer SatisfactionBrand ManagementBusiness StrategyDigital MarketingInteractive MarketingTrade
Publications per year
2007–2023
Investigating the service brand: A customer value perspective
Roderick J. Brodie, James R.M. Whittome, Gregory J. Brush · Journal of Business Research · 2008 · 442 citations
Customer Satisfaction, Service Brand, Brand Equity +9
Comparing the perceived value of information and entertainment mobile services
Minna Pihlström, Gregory J. Brush · Psychology and Marketing · 2008 · 361 citations
Customer Satisfaction, Digital Marketing, Value Theory +27
Analysing the professional sport experience: A hierarchical approach
Michael D. Clemes, Gregory J. Brush, Mark J. Collins · Sport Management Review · 2011 · 176 citations
Total Quality Management, Customer Satisfaction, Quality Of Life +14
Factors Influencing Supplier Share Allocations in an Overseas Chinese Context
Gregory J. Brush, Nexhmi Rexha · Journal of International Marketing · 2007 · 18 citations
Business-to-business Research, East Asian Studies, Trade +22
Factors influencing e-marketplace adoption in agricultural micro-enterprises
Gregory J. Brush, Duncan McIntosh · International Journal of Electronic Business · 2010 · 18 citations
Business-to-business Research, Digital Marketing, Electronic Marketplaces +18
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