Concepedia

Matti Leppäniemi

ML

16

Publications

1.4K

Citations

16

H-Index

2005

Active since

Affiliations

University of Jyväskylä(Current)

University of Oulu

University of Hull

Matti Leppäniemi is an author at University of Jyväskylä specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementBusinessDigital MarketingCustomer SatisfactionInteractive MarketingConsumer ResearchMobile MarketingConsumer BehaviorCommunication

Publications per year

2005–2020

16

Publications

16

Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

Matti Leppäniemi, Heikki Karjaluoto · International Journal of Mobile Communications · 2005 · 314 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +18

An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

Marko Merisavo, Sami Kajalo, Heikki Karjaluoto et al. · Journal of Interactive Advertising · 2007 · 294 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +18

Examining consumers’ usage intention of contactless payment systems

Heikki Karjaluoto, Aijaz A. Shaikh, Matti Leppäniemi et al. · International Journal of Bank Marketing · 2019 · 125 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +21

Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

Janne Hepola, Matti Leppäniemi, Heikki Karjaluoto · Journal of Retailing and Consumer Services · 2020 · 112 citations · Full text

How value and trust influence loyalty in wireless telecommunications industry

Heikki Karjaluoto, Chanaka Jayawardhena, Matti Leppäniemi et al. · Telecommunications Policy · 2012 · 108 citations

Trust Metric, Customer Satisfaction, Service Quality +11

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