Janne Hepola is an author at University of Jyväskylä specializing in consumer behavior, health sciences, and consumer research.
Top concepts
HealthBrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessMedia Marketing
Publications per year
2016–2020
3
3
Janne Hepola, Heikki Karjaluoto, Anni Hintikka · Journal of Product & Brand Management · 2017 · 183 citations · Full text
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