Concepedia

Anni Hintikka

AH

1

Publications

183

Citations

1

H-Index

2017

Active since

Affiliations

University of Jyväskylä(Current)

Anni Hintikka is an author at University of Jyväskylä specializing in brand management, consumer research, and digital marketing.

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Publications per year

2017–2017

1

Publications

1

The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

Janne Hepola, Heikki Karjaluoto, Anni Hintikka · Journal of Product & Brand Management · 2017 · 183 citations · Full text

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