Concepedia
Statistics
Publications
10
Citations
917
H-Index
Active since
1975
Affiliations
University of Wisconsin–Milwaukee(Current)
University of Wisconsin–Whitewater
V. Kanti Prasad is an author at University of Wisconsin–Milwaukee specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsMarketing CommunicationAdvertisingCustomer SatisfactionInteractive Marketing
Publications per year
1975–2013
The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance
V. Kanti Prasad, K. Ramamurthy, G. Mohan Naidu · Journal of International Marketing · 2001 · 297 citations
Customer Satisfaction, Business-to-business Research, Digital Marketing +19
Predictors of export strategy and performance of small- and medium-sized firms
G. Mohan Naidu, V. Kanti Prasad · Journal of Business Research · 1994 · 142 citations
International Management, International Business Strategy, Firm Performance +13
Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis
V. Kanti Prasad · Journal of Marketing Research · 1976 · 106 citations
Targeted Advertising, Consumer Research, Laboratory Experiment +17
Women entrepreneurs and business venture growth: an examination of the influence of human and social capital resources in an Indian context
V. Kanti Prasad, G. Mohan Naidu, B. Kinnera Murthy et al. · Journal of Small Business & Entrepreneurship · 2013 · 91 citations
Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers
V. Kanti Prasad · Journal of Marketing · 1975 · 86 citations
Customer Satisfaction, Consumer Research, Risk Analysis +16
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