Concepedia

V. Kanti Prasad

VK

Statistics

Publications

10

Citations

927

H-Index

10

Active since

1975

Affiliations

University of Wisconsin–Milwaukee(Current)

University of Wisconsin–Whitewater

University School of Milwaukee

V. Kanti Prasad is an author at University of Wisconsin–Milwaukee specializing in business, marketing, and marketing management.

Publications per year

1975–2013

10

Publications

10

The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance

V. Kanti Prasad, K. Ramamurthy, G. Mohan Naidu · Journal of International Marketing · 2001 · 297 citations

Business, Marketing, Marketing Management +17

Predictors of export strategy and performance of small- and medium-sized firms

G. Mohan Naidu, V. Kanti Prasad · Journal of Business Research · 1994 · 144 citations

Business, International Business, Strategy +14

Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis

V. Kanti Prasad · Journal of Marketing Research · 1976 · 107 citations

Business, Communication, Marketing +14

Women entrepreneurs and business venture growth: an examination of the influence of human and social capital resources in an Indian context

V. Kanti Prasad, G. Mohan Naidu, B. Kinnera Murthy et al. · Journal of Small Business & Entrepreneurship · 2013 · 96 citations

Business, Entrepreneurship, Sociology +12

Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers

V. Kanti Prasad · Journal of Marketing · 1975 · 87 citations

Business, Marketing, Marketing Management +17

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