Concepedia

V. Kanti Prasad

VK

10

Publications

917

Citations

10

H-Index

1975

Active since

Affiliations

University of Wisconsin–Milwaukee(Current)

University of Wisconsin–Whitewater

V. Kanti Prasad is an author at University of Wisconsin–Milwaukee specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorEconomicsMarketing CommunicationAdvertisingCustomer SatisfactionInteractive Marketing

Publications per year

1975–2013

10

Publications

10

The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance

V. Kanti Prasad, K. Ramamurthy, G. Mohan Naidu · Journal of International Marketing · 2001 · 297 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +19

Predictors of export strategy and performance of small- and medium-sized firms

G. Mohan Naidu, V. Kanti Prasad · Journal of Business Research · 1994 · 142 citations

International Management, International Business Strategy, Firm Performance +13

Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis

V. Kanti Prasad · Journal of Marketing Research · 1976 · 106 citations

Targeted Advertising, Consumer Research, Laboratory Experiment +17

Women entrepreneurs and business venture growth: an examination of the influence of human and social capital resources in an Indian context

V. Kanti Prasad, G. Mohan Naidu, B. Kinnera Murthy et al. · Journal of Small Business & Entrepreneurship · 2013 · 91 citations

Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers

V. Kanti Prasad · Journal of Marketing · 1975 · 86 citations

Customer Satisfaction, Consumer Research, Risk Analysis +16

Rows per page

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