Concepedia

G. Mohan Naidu

GM

13

Publications

1.7K

Citations

13

H-Index

1991

Active since

Affiliations

University of Wisconsin–Whitewater(Current)

University of Wisconsin–Milwaukee

Michigan State University

G. Mohan Naidu is an author at University of Wisconsin–Whitewater specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingGlobal StrategyStrategic ManagementInternational BusinessCustomer SatisfactionTradeBusiness StrategyMarketing Strategy

Publications per year

1991–2013

13

Publications

13

Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

S. Tamer Çavuşgil, Shaoming Zou, G. Mohan Naidu · Journal of International Business Studies · 1993 · 532 citations

International Business, International Marketing, Promotion Adaptation +8

The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance

V. Kanti Prasad, K. Ramamurthy, G. Mohan Naidu · Journal of International Marketing · 2001 · 297 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +19

Predictors of export strategy and performance of small- and medium-sized firms

G. Mohan Naidu, V. Kanti Prasad · Journal of Business Research · 1994 · 142 citations

International Management, International Business Strategy, Firm Performance +13

Are the Stages of Internationalization Empirically Supportable?

Tanniru R. Rao, G. Mohan Naidu · Journal of Global Marketing · 1993 · 139 citations

International Investment, International Entrepreneurship, Multinational Enterprise +23

Public sector promotion of exports: A needs-based approach

G. Mohan Naidu, Tanniru R. Rao · Journal of Business Research · 1993 · 139 citations

Economics, Economic Policy, Economic Development +7

Rows per page

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