G. Mohan Naidu - Concepedia

Author

G. Mohan Naidu

University of Wisconsin–Whitewater

Also Known As

Dr. G Mohan Naidu, G M Naidu, G Mohan Naidu, G. M. NAIDU, G. M. Naidu, G. Mohan Naidu, G.M. Naidu, GVC Naidu

112

Publications

1.9K

Citations

H-Index

Concepts

All Affiliations

University of Wisconsin–Whitewater University of Wisconsin–Milwaukee Michigan State University

About

G. Mohan Naidu is an author at University of Wisconsin–Whitewater specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	12	1.6K
2	Management	11	11	1.5K
3	Arts	1	1	55
4	Nursing	1	1	52
5	Social Sciences	1	1	139

G. Mohan Naidu

Publications

1.7K

Citations

H-Index

Page 1

	Year	Citations
Product and Promotion Adaptation in Export Ventures: An Empirical Investigation S. Tamer Çavuşgil, Shaoming Zou, G. Mohan Naidu Journal of International Business Studies International BusinessInternational MarketingPromotion AdaptationManagementBusiness	1993	532
The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance V. Kanti Prasad, K. Ramamurthy, G. Mohan Naidu Journal of International Marketing Customer SatisfactionBusiness-to-business ResearchDigital MarketingInternational MarketingExport Dependence	2001	297
Predictors of export strategy and performance of small- and medium-sized firms G. Mohan Naidu, V. Kanti Prasad Journal of Business Research International ManagementInternational Business StrategyFirm PerformanceCorporate StrategyTrade	1994	142
Are the Stages of Internationalization Empirically Supportable? Tanniru R. Rao, G. Mohan Naidu Journal of Global Marketing International InvestmentInternational EntrepreneurshipMultinational EnterpriseInternationalizationIndustrial Organization	1993	139
Public sector promotion of exports: A needs-based approach G. Mohan Naidu, Tanniru R. Rao Journal of Business Research EconomicsEconomic PolicyEconomic DevelopmentSustainable ProcurementTrade	1993	139
The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals Daekwan Kim, Choton Basu, G. Mohan Naidu, Journal of Business Research Customer ExperienceCultureIndian Born-globalsConsumer CultureCustomer Orientation	2010	116
Women entrepreneurs and business venture growth: an examination of the influence of human and social capital resources in an Indian context V. Kanti Prasad, G. Mohan Naidu, B. Kinnera Murthy, Journal of Small Business & Entrepreneurship	2013	91
Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals G. Mohan Naidu, Atul Parvatiyar, Jagdish N. Sheth, Journal of Business Research Relationship MarketingCustomer SatisfactionHealthcare MarketingManagementBusiness	1999	85
An export promotion model for India: Implications for public policy G. Mohan Naidu, S. Tamer Çavuşgil, B.Kinnera Murthy, International Business Review MarketingEconomicsTrade PolicyProtectionismEconomic Policy	1997	57
Social networks across the SME organizational lifecycle James W. Peltier, G. Mohan Naidu Journal of Small Business and Enterprise Development Small Business OwnersSocial NetworksNetwork ScienceSocial OrganizationSocial Identities	2012	55

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