Journal of International Business Studies · 1993 · 534 citations · 34 references
BusinessInternational BusinessStrategic ManagementBusiness StrategyExport ManagementInternational MarketingExport EntrepreneurshipExport MarketingExport Product AdaptationExport PromotionProduct DevelopmentStrategic FitEntrepreneurial VenturesExport BehaviorExport Performance DeterminantsExport Product StrategyExport Promotion MixMarket-specific Product AdaptationProduct Feature Adaptation
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Coefficient Alpha and the Internal Structure of Tests
Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text
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