Export Product Adaptation

Export Product Adaptation is a strategic modification of a product’s characteristics to meet the specific regulatory, cultural, or market requirements of a foreign destination while maintaining its core functionality.

45

Publications

3.1K

Citations

97

Authors

70

Institutions

Publications per year

2017–2026

7

Authors

97

  1. RJ
    Roger J. Calantone

    Michigan State University, United States

    3 publications · 463 citations

    3

    h-index

  2. ST
    S. Tamer Çavuşgil

    Michigan State University, United States

    3 publications · 952 citations

    3

    h-index

  3. JS
    Jeffrey Schmidt

    Michigan State University, United States

    2 publications · 418 citations

    2

    h-index

  4. ER
    Emilio Ruzo Sanmartín

    Universidade de Santiago de Compostela, Spain

    2 publications · 260 citations

    2

    h-index

  5. CM
    Carlos M.P. Sousa

    Durham University, United Kingdom

    2 publications · 151 citations

    2

    h-index

1–5 of 97

Venues

  1. Journal of Global Marketing

    6 publications · 342 citations

    6

    h-index

  2. International Marketing Review

    5 publications · 444 citations

    5

    h-index

  3. European Journal of Marketing

    EJM · 2 publications · 70 citations

    2

    h-index

  4. Journal of International Business Studies

    JIBS · 1 publications · 534 citations

    1

    h-index

  5. Contemporary Management Research

    CMR · 1 publications · 16 citations

    1

    h-index

1–5