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The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison

TradeMultinational EnterpriseInternationalizationInternational Business StrategyManagementInternational BusinessGlobal StrategyExport PerformanceInternational ManagementEconomicsThree-country ComparisonSupply Chain ManagementExternal Firm FactorsStrategic ManagementMarketingInternational FirmsBusinessInternational DemandExternal EnvironmentBusiness Strategy