Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance - Concepedia

Concepedia

Publication | Closed Access

Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

188

Citations

85

References

2009

Year

Antonio Navarro, Fernando Losada, Emilio Ruzo Sanmartín, José A. Díez

Journal of World Business

International MarketingExport CommitmentBusinessPerceived Competitive AdvantagesManagementBusiness StrategyStrategic ManagementMarketingGlobal StrategyCompetitive AdvantageMarketing StrategyExport Performance

References

	Year	Citations

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