Fernando Losada

Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance

Antonio Navarro, Fernando Losada, Emilio Ruzo Sanmartín et al. · Journal of World Business · 2009 · 191 citations

Business, Marketing, Marketing Management +16

The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance

Carlos M.P. Sousa, Emilio Ruzo Sanmartín, Fernando Losada · Journal of International Marketing · 2010 · 134 citations · Full text

Business, International Business, Strategic Management +10

Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study

Antonio Navarro, Francisco J. Acedo, Matthew J. Robson et al. · Journal of International Marketing · 2010 · 134 citations

Business, International Business, Strategy +17

Integrated Model of Export Activity: Analysis of Heterogeneity in Managers' Orientations and Perceptions on Strategic Marketing Management in Foreign Markets

Antonio Navarro, Francisco J. Acedo, Fernando Losada et al. · The Journal of Marketing Theory and Practice · 2011 · 69 citations

Business, Marketing, Marketing Management +17

Resources and international marketing strategy in export firms

Emilio Ruzo Sanmartín, Fernando Losada, Antonio Navarro et al. · Management Research Review · 2011 · 56 citations

Business, International Business, Marketing +16