Consumer Preference Adaptation

Consumer Preference Adaptation is a strategic framework in export product adaptation that systematically modifies product attributes to align with the culturally specific tastes, values, and consumption behaviors of target market consumers.

22

Publications

896

Citations

89

Authors

67

Institutions

Publications per year

2017–2026

12

Authors

89

  1. KT
    Kusum Thapa

    Ministry of Health and Population, Nepal

    1 publications · 15 citations

    1

    h-index

  2. DL
    Daniel L. Sherrell

    University of Memphis, United States

    1 publications · 30 citations

    1

    h-index

  3. KD
    Katharina Dehnen‐Schmutz

    Coventry University, United Kingdom

    1 publications · 181 citations

    1

    h-index

  4. ZW
    Zhe Wang

    Nanjing University of Aeronautics and Astronautics, China

    1 publications · 47 citations

    1

    h-index

  5. JC
    Juan Carlos Gázquez‐Abad

    University of Almería, Spain

    1 publications · 26 citations

    1

    h-index

1–5 of 89

Venues

  1. Journal of Cleaner Production

    2 publications · 63 citations

    2

    h-index

  2. International Marketing Review

    1 publications · 63 citations

    1

    h-index

  3. 1

    h-index

  4. Journal of Environmental Management

    1 publications · 16 citations

    1

    h-index

  5. Agricultural Economics

    1 publications · 12 citations

    1

    h-index

1–5