Concepedia

J. P. Du Preez

JP

Statistics

Publications

2

Citations

98

H-Index

2

Active since

1994

Affiliations

University of Wales(Current)

J. P. Du Preez is an author at University of Wales specializing in business, marketing management, and standardization in marketing.

Publications per year

1994–1995

2

Publications

2

Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit

Adamantios Diamantopoulos, Bodo B. Schlegelmilch, J. P. Du Preez · International Marketing Review · 1995 · 63 citations

, , +17

Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

J. P. Du Preez, Adamantios Diamantopoulos, Bodo B. Schlegelmilch · Journal of International Marketing · 1994 · 35 citations

, , +16

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