Guillermo Ceballos‐Santamaría

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Active since

2015

Affiliations

University of Castilla-La Mancha(Current)

Guillermo Ceballos‐Santamaría is an author at University of Castilla-La Mancha specializing in private label packaging strategy, business, and tourism management.

ORCID

Publications per year

2015–2021

Publications

Innovation in eco-packaging in private labels

José Felipe Jiménez Guerrero, Juan Carlos Gázquez‐Abad, Guillermo Ceballos‐Santamaría · Innovation · 2015 · 26 citations

Business, Marketing, Marketing Management +15

Motivations in heritage destinations of the cultural tourist: the case of Malaga (Spain)

Guillermo Ceballos‐Santamaría, Jośe Mondéjar Jiménez, Francisco Sánchez‐Cubo et al. · National Accounting Review · 2021 · 12 citations · Full text

Management, Heritage Conservation, Tourism Management +14

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