Concepedia

Export Product Strategy

Export Product Strategy is a systematic framework within international marketing that specifies the adaptation or standardization of a product’s features, design, or positioning to meet the unique requirements of foreign markets while maintaining brand coherence.

38

Publications

4.1K

Citations

92

Authors

48

Institutions

Publications per year

2017–2026

10

Parents

Publications

38

Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

S. Tamer Çavuşgil, Shaoming Zou, G. Mohan Naidu · Journal of International Business Studies · 1993 · 534 citations

, , +16

International Marketing Review

S. Tamer Çavuşgil · Marketing Intelligence & Planning · 1990 · 416 citations

, , +17

Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance

Luís Filipe Lages, Graça Miranda Silva, Chris Styles · Journal of International Marketing · 2009 · 320 citations

, , +17

EXPORT-PROMOTING TRADE STRATEGY

Jagdish N. Bhagwati · The World Bank Research Observer · 1988 · 310 citations

, , +17

International Marketing Review

S. Tamer Çavuşgil · Marketing Intelligence & Planning · 1991 · 271 citations

, , +17

1–5 of 38

Authors

92

  1. ST
    S. Tamer Çavuşgil

    Michigan State University, United States

    4 publications · 1.4K citations

    4

    h-index

  2. LE
    Lance Eliot Brouthers

    The University of Texas at San Antonio, United States

    2 publications · 397 citations

    2

    h-index

  3. BD
    Buhari Doğan

    Süleyman Demirel University, Türkiye

    2 publications · 413 citations

    2

    h-index

  4. US
    Umer Shahzad

    Anhui University of Finance and Economics, China

    2 publications · 413 citations

    2

    h-index

  5. RG
    Rodrigo García-Tejera

    University of Lisbon, Portugal

    1 publications · 12 citations

    1

    h-index

1–5 of 92

Institutions

48

  1. Süleyman Demirel University

    Isparta, Türkiye

    2 h-index

    2 publications

    413 citations

  2. Anhui University of Finance and Economics

    Bengbu, China

    2 h-index

    2 publications

    413 citations

  3. Michigan State University

    East Lansing, United States

    2 h-index

    3 publications

    1.2K citations

  4. Indonesian Agency for Agricultural Research and Development

    Jakarta, Indonesia

    2 h-index

    7 publications

    104 citations

  5. Nankai University

    Tianjin, China

    2 h-index

    4 publications

    490 citations

  6. Curtin University

    Perth, Australia

    1 h-index

    2 publications

    308 citations

  7. The University of Texas at El Paso

    El Paso, United States

    1 h-index

    3 publications

    561 citations

  8. The University of Sydney

    Sydney, Australia

    1 h-index

    1 publications

    320 citations

1–8 of 48

Venues

  1. Journal of International Business Studies

    JIBS · 4 publications · 798 citations

    4

    h-index

  2. European Journal of Marketing

    EJM · 3 publications · 238 citations

    3

    h-index

  3. Journal of International Marketing

    2 publications · 556 citations

    2

    h-index

  4. Marketing Intelligence & Planning

    2 publications · 687 citations

    2

    h-index

  5. The Developing Economies

    1 publications · 44 citations

    1

    h-index

1–5