Marketing Intelligence & Planning · 1991 · 271 citations · 0 references
BusinessInternational BusinessMarketingExport ManagementInternational MarketingMarketing StrategyExport Market ResearchExport MarketingExport PromotionInternational Market Entry StrategiesInternational Market PositioningInternational Marketing StrategyExport Market PositioningExport Market RelationshipsExport Product StrategyGlobal Product StrategyInternational Distribution StrategyInternational Product StrategyMultinational Marketing StrategyTransnational Marketing Strategy
A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.