Concepedia

Export Market Positioning

Export Market Positioning is a strategic marketing framework that systematically differentiates a firm’s offering in foreign markets by defining its unique value proposition relative to competitors, based on target market analysis, cultural adaptation, and competitive advantage specific to international trade contexts.

27

Publications

2.8K

Citations

56

Authors

36

Institutions

Publications per year

2017–2026

5

Parents

Publications

27

Internal Determinants of Export Marketing Behavior: An Empirical Investigation

S. Tamer Çavuşgil, John R. Nevin · Journal of Marketing Research · 1981 · 526 citations

, , +16

International Marketing Review

S. Tamer Çavuşgil · Marketing Intelligence & Planning · 1990 · 416 citations

, , +17

The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

Shaoming Zou, Eric Fang, Shuming Zhao · Journal of International Marketing · 2003 · 373 citations

, , +17

Export performance and market orientation: establishing an empirical link

Gregory M. Rose, Aviv Shoham · Journal of Business Research · 2002 · 314 citations

, , +16

International Marketing Review

S. Tamer Çavuşgil · Marketing Intelligence & Planning · 1991 · 271 citations

, , +17

1–5 of 27

Authors

56

  1. ST
    S. Tamer Çavuşgil

    Michigan State University, United States

    4 publications · 1.5K citations

    4

    h-index

  2. JR
    John R. Nevin

    University of Wisconsin–Madison, United States

    2 publications · 775 citations

    2

    h-index

  3. ÂD
    Ângela da Rocha

    Pontifícia Universidade Católica do Rio de Janeiro, Brazil

    1 publications · 15 citations

    1

    h-index

  4. BP
    B. Peter Hoang

    1 publications · 50 citations

    1

    h-index

  5. TD
    Tim Driver

    Lincoln University, New Zealand

    1 publications · 13 citations

    1

    h-index

1–5 of 56

Institutions

36

  1. University of Auckland

    Auckland, New Zealand

    1 h-index

    1 publications

    19 citations

  2. Mississippi State University

    Starkville, United States

    1 h-index

    2 publications

    138 citations

  3. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    526 citations

  4. New York University

    New York, United States

    1 h-index

    1 publications

    51 citations

  5. Centre for Economic Policy Research

    London, United Kingdom

    1 h-index

    1 publications

    16 citations

  6. Banque de France

    Paris, France

    1 h-index

    1 publications

    30 citations

  7. Missouri College

    Brentwood, United States

    1 h-index

    2 publications

    746 citations

  8. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    38 citations

1–8 of 36

Venues

  1. Journal of Business Research

    JBR · 2 publications · 329 citations

    2

    h-index

  2. Marketing Intelligence & Planning

    2 publications · 687 citations

    2

    h-index

  3. International Marketing Review

    2 publications · 89 citations

    2

    h-index

  4. Journal of International Marketing

    2 publications · 389 citations

    2

    h-index

  5. Journal of Marketing Research

    2 publications · 775 citations

    2

    h-index

1–5