Concepedia

Tanniru R. Rao

TR

10

Publications

508

Citations

10

H-Index

1969

Active since

Affiliations

University of Wisconsin–Milwaukee(Current)

University of Wisconsin–Whitewater

Tanniru R. Rao is an author at University of Wisconsin–Milwaukee specializing in management, business, and marketing.

Top concepts

Publications per year

1969–1993

10

Publications

10

Are the Stages of Internationalization Empirically Supportable?

Tanniru R. Rao, G. Mohan Naidu · Journal of Global Marketing · 1993 · 139 citations

, , +23

Public sector promotion of exports: A needs-based approach

G. Mohan Naidu, Tanniru R. Rao · Journal of Business Research · 1993 · 139 citations

, , +7

Are Some Consumers More Prone to Purchase Private Brands?

Tanniru R. Rao · Journal of Marketing Research · 1969 · 53 citations

, , +11

Multivariate Analysis in Marketing: Theory and Application

Tanniru R. Rao, David A. Aaker · Journal of Marketing · 1972 · 43 citations

, , +3

Mother vs. Commercial

V. Kanti Prasad, Tanniru R. Rao, Anees A. Sheikh · Journal of Communication · 1978 · 36 citations

Rows per page

1–5 of 10