Concepedia

Robyn Ouschan

RO

11

Publications

588

Citations

10

H-Index

2006

Active since

Affiliations

Curtin University(Current)

The University of Western Australia

Murdoch University

Robyn Ouschan is an author at Curtin University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorHospitality MarketingInteractive MarketingJournalismAdvertising

Publications per year

2006–2022

11

Publications

11

Customer empowerment and relationship outcomes in healthcare consultations

Robyn Ouschan, Jill Sweeney, Lester W. Johnson · European Journal of Marketing · 2006 · 234 citations

Customer perceived value in a cellar door visit: the impact on behavioural intentions

Donna Gill, Brett Byslma, Robyn Ouschan · International Journal of Wine Business Research · 2007 · 112 citations

Customer Experience, Customer Satisfaction, Behavioural Intentions +22

Customer engagement in CSR: a utility theory model with moderating variables

Wade Jarvis, Robyn Ouschan, Henry J. Burton et al. · Journal of Service Theory and Practice · 2017 · 74 citations

Customer Satisfaction, Csr Initiative Preference, Value Theory +20

Exposure of children and adolescents to alcohol advertising on Australian metropolitan free‐to‐air television

Lynda Fielder, Robert J. Donovan, Robyn Ouschan · Addiction · 2009 · 52 citations · Full text

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Ingrid O’Brien, Robyn Ouschan, Wade Jarvis et al. · Journal of Service Theory and Practice · 2020 · 27 citations

Customer Experience, Customer Satisfaction, Csr Initiative Preference +19

Rows per page

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