Concepedia

Ingrid O’Brien

IO

4

Publications

182

Citations

4

H-Index

2015

Active since

Affiliations

The University of Western Australia(Current)

Murdoch University

Curtin University

Ingrid O’Brien is an author at The University of Western Australia specializing in business, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionConsumer BehaviorConsumer ResearchMarketing InsightsConsumer EngagementInteractive MarketingCorporate Social Responsibility

Publications per year

2015–2022

4

Publications

4

Customer engagement in CSR: a utility theory model with moderating variables

Wade Jarvis, Robyn Ouschan, Henry J. Burton et al. · Journal of Service Theory and Practice · 2017 · 74 citations

Customer Satisfaction, Csr Initiative Preference, Value Theory +20

Integrating social issues and customer engagement to drive loyalty in a service organisation

Ingrid O’Brien, Wade Jarvis, Geoffrey N. Soutar · Journal of Services Marketing · 2015 · 66 citations

Csr Programmes, Customer Satisfaction, Csr Strategy +24

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Ingrid O’Brien, Robyn Ouschan, Wade Jarvis et al. · Journal of Service Theory and Practice · 2020 · 27 citations

Customer Experience, Customer Satisfaction, Csr Initiative Preference +19

Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

Ingrid O’Brien, Robyn Ouschan, Joy Parkinson · Industrial Marketing Management · 2022 · 15 citations · Full text

Business Networks, Customer Satisfaction, Customer Experience +12

Rows per page

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