J.P. Perrouty

Publications

238

Citations

H-Index

2006

Active since

Affiliations

Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences(Current)

J.P. Perrouty is an author at Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences specializing in consumer decision making, consumer uncertainty, and consumer behavior.

Top concepts

MarketingManagementConsumer CultureConsumer BehaviorConsumer ResearchConsumer UncertaintyConsumer Decision MakingHealthCultureBranding

Publications per year

2006–2007

Publications

The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise

J.P. Perrouty, François d’Hauteville, Larry Lockshin · Agribusiness · 2006 · 208 citations

Consumer Uncertainty, Origin Equity, Consumer Study +17

Disconfirmation of taste as a measure of region of origin equity

François d’Hauteville, Marianela Fornerino, J.P. Perrouty · International Journal of Wine Business Research · 2007 · 30 citations

Consumer Uncertainty, Behavioral Decision Making, Origin Equity +22

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