Concepedia
Statistics
Publications
8
Citations
732
H-Index
Active since
2010
Affiliations
The University of Texas at Austin(Current)
University of Pittsburgh
Drexel University
New York University
Portland State University
Jacob Suher is an author at The University of Texas at Austin specializing in business, marketing, and retail marketing.
Publications per year
2010–2021
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
Sam K. Hui, J. Jeffrey Inman, Yanliu Huang et al. · Journal of Marketing · 2013 · 364 citations
Business, Economics, Marketing +16
Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
Sam K. Hui, Yanliu Huang, Jacob Suher et al. · Journal of Marketing Research · 2013 · 137 citations
Business, Marketing, Marketing Management +17
Eating Healthy or Feeling Empty? How the “Healthy = Less Filling” Intuition Influences Satiety
Jacob Suher, Raj Raghunathan, Wayne D. Hoyer · Journal of the Association for Consumer Research · 2016 · 82 citations
Social Sciences, Psychology, Social Psychology +12
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
Jacob Suher, Courtney Szocs, Koert van Ittersum · Journal of the Academy of Marketing Science · 2021 · 46 citations · Full text
Agriculture, Food Science, Marketing +17
The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations
Jacob Suher, Wayne D. Hoyer · Journal of Marketing Research · 2020 · 34 citations · Full text
Social Sciences, Marketing, Psychology +17
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