Concepedia

Yanliu Huang

YH

Statistics

Publications

12

Citations

955

H-Index

11

Active since

2003

Affiliations

Drexel University(Current)

The University of Texas at Austin

University of Pennsylvania

New York University

University of Pittsburgh

Yanliu Huang is an author at Drexel University specializing in business, marketing, and consumer behavior.

Publications per year

2003–2023

12

Publications

12

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

Sam K. Hui, J. Jeffrey Inman, Yanliu Huang et al. · Journal of Marketing · 2013 · 364 citations

Business, Economics, Marketing +16

Antibacterial Properties of Cotton Fabrics Treated with Chitosan

Liang Chen, Jinmin Ji, Yanliu Huang et al. · Textile Research Journal · 2003 · 169 citations

Natural Sciences, Materials Science, Microbiology +14

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Sam K. Hui, Yanliu Huang, Jacob Suher et al. · Journal of Marketing Research · 2013 · 137 citations

Business, Marketing, Marketing Management +17

Choice under restrictions

Simona Botti, Susan M. Broniarczyk, Gerald Häubl et al. · Marketing Letters · 2008 · 79 citations

“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice

Chen Wang, Yanliu Huang · Journal of Consumer Research · 2017 · 53 citations

Social Sciences, Psychology, Social Psychology +11

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