Concepedia

John Dawes

JD

9

Publications

759

Citations

9

H-Index

2001

Active since

Affiliations

University of South Australia(Current)

John Dawes is an author at University of South Australia specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingConsumer ResearchManagementBrand EquityConsumer BehaviorEconomicsEducationStatisticsEngineering

Publications per year

2001–2022

9

Publications

9

Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales

John Dawes · International Journal of Market Research · 2008 · 216 citations

Do data characteristics change according to the number of scale points used

John Dawes · 2007 · 165 citations

Engineering, Measurement, Generalizability Theory +30

What is Differentiation and How Does it Work ?

Byron Sharp, John Dawes · Journal of Marketing Management · 2001 · 144 citations

Real World Differentiation, Consumer Research, Cell Differentiation +18

Five Point vs. Eleven Point Scales: Does It Make A Difference To Data Characteristics ?

John Dawes · 2002 · 104 citations

Reliability, Scaling Analysis, Engineering +9

Assessing the impact of a very successful price promotion on brand, category and competitor sales

John Dawes · Journal of Product & Brand Management · 2004 · 54 citations

Brand Strategy, Consumer Research, Price Promotion +18

Rows per page

1–5 of 9