Concepedia

Erica Riebe

ER

Statistics

Publications

9

Citations

585

H-Index

9

Active since

2006

Affiliations

University of South Australia(Current)

Erica Riebe is an author at University of South Australia specializing in marketing, business, and advertising.

Publications per year

2006–2013

9

Publications

9

The Emotions that Drive Viral Video

Karen Nelson-Field, Erica Riebe, Kellie Newstead · Australasian Marketing Journal (AMJ) · 2013 · 159 citations

Social Sciences, Communication, Marketing +15

What’s Not to “Like?”

Karen Nelson-Field, Erica Riebe, Byron Sharp · Journal of Advertising Research · 2012 · 118 citations

Business, Marketing, Marketing Management +15

How Clutter Affects Advertising Effectiveness

Peter L. Hammer, Erica Riebe, Rachel Kennedy · Journal of Advertising Research · 2009 · 53 citations

Business, Communication, Marketing +15

The impact of media fragmentation on audience targeting: An empirical generalisation approach

Karen Nelson-Field, Erica Riebe · Journal of Marketing Communications · 2010 · 52 citations

Social Sciences, Marketing, Marketing Management +15

Empirical Evidence of Repertoire Size

Melissa Banelis, Erica Riebe, Campbell M. Rungie · Australasian Marketing Journal (AMJ) · 2012 · 46 citations

Business, Marketing, Marketing Management +7

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