Concepedia

Melissa Banelis

MB

Statistics

Publications

3

Citations

98

H-Index

3

Active since

2012

Affiliations

University of South Australia(Current)

Melissa Banelis is an author at University of South Australia specializing in business, brand management, and consumer behavior.

Publications per year

2012–2017

3

Publications

3

Empirical Evidence of Repertoire Size

Melissa Banelis, Erica Riebe, Campbell M. Rungie · Australasian Marketing Journal (AMJ) · 2012 · 46 citations

, , +7

International brands in emerging markets: the myths of segmentation

Arry Tanusondjaja, Luke Greenacre, Melissa Banelis et al. · International Marketing Review · 2015 · 27 citations

, , +17

If the Model Fits, Use It: Methods and Benchmarks for Evaluating NBD-Dirichlet Goodness-of-Fit

Carl Driesener, Melissa Banelis, Cam Rungie · Australasian Marketing Journal (AMJ) · 2017 · 25 citations

, , +11

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