Concepedia

Arry Tanusondjaja

AT

Statistics

Publications

12

Citations

244

H-Index

10

Active since

2015

Affiliations

University of South Australia(Current)

Arry Tanusondjaja is an author at University of South Australia specializing in marketing, business, and brand management.

Publications per year

2015–2023

12

Publications

12

How common is new product failure and when does it vary?

Kirsten Victory, Magda Nenycz‐Thiel, John Dawes et al. · Marketing Letters · 2021 · 36 citations

Management, Innovation Management, Operations Management +9

International brands in emerging markets: the myths of segmentation

Arry Tanusondjaja, Luke Greenacre, Melissa Banelis et al. · International Marketing Review · 2015 · 27 citations

Business, Marketing, Marketing Management +17

Portfolios: Patterns in brand penetration, market share, and hero product variants

Arry Tanusondjaja, Magda Nenycz‐Thiel, John Dawes et al. · Journal of Retailing and Consumer Services · 2018 · 27 citations

Business, Marketing, Marketing Management +16

Benchmarking buyer behavior towards new brands

Giang Trinh, Jenni Romaniuk, Arry Tanusondjaja · Marketing Letters · 2015 · 25 citations

Business, Marketing, Marketing Management +9

Understanding Shopper Transaction Data

Arry Tanusondjaja, Magda Nenycz‐Thiel, Rachel Kennedy · International Journal of Market Research · 2016 · 25 citations

Business, Business Analytics, Retail Management +17

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