Statistics
Publications
2
Citations
68
H-Index
2
Active since
2021
Affiliations
University of South Australia(Current)
Kirsten Victory is an author at University of South Australia specializing in empirical laws, market segment targeting, and product failure rates.
Publications per year
2021–2023
2
2
How common is new product failure and when does it vary?
Kirsten Victory, Magda Nenycz‐Thiel, John Dawes et al. · Marketing Letters · 2021 · 36 citations
1–2 of 2