Concepedia

Karen Nelson-Field

KN

Statistics

Publications

5

Citations

556

H-Index

5

Active since

2010

Affiliations

University of South Australia(Current)

Karen Nelson-Field is an author at University of South Australia specializing in marketing, advertising, and media studies.

Publications per year

2010–2015

5

Publications

5

A Web-Based, Social Networking Physical Activity Intervention for Insufficiently Active Adults Delivered via Facebook App: Randomized Controlled Trial

Carol Maher, Monika Ferguson, Corneel Vandelanotte et al. · Journal of Medical Internet Research · 2015 · 189 citations · Full text

Public Health, Health Behavior, Health Promotion +17

The Emotions that Drive Viral Video

Karen Nelson-Field, Erica Riebe, Kellie Newstead · Australasian Marketing Journal (AMJ) · 2013 · 159 citations

Social Sciences, Communication, Marketing +15

What’s Not to “Like?”

Karen Nelson-Field, Erica Riebe, Byron Sharp · Journal of Advertising Research · 2012 · 118 citations

Business, Marketing, Marketing Management +15

The impact of media fragmentation on audience targeting: An empirical generalisation approach

Karen Nelson-Field, Erica Riebe · Journal of Marketing Communications · 2010 · 52 citations

Social Sciences, Marketing, Marketing Management +15

More Mutter About Clutter

Karen Nelson-Field, Erica Riebe, Byron Sharp · Journal of Advertising Research · 2013 · 38 citations

Business, Communication, Marketing +15

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