Messaging Strategy

Messaging Strategy is a theoretical framework within digital communication strategy that specifies the systematic design, positioning, and dissemination of content messages to achieve targeted audience engagement through coordinated channel-specific tactics.

Publications

4.9K

Citations

222

Authors

128

Institutions

Publications per year

2017–2026

Parents

Digital Communication Strategy

Publications

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Rajeev Batra, Kevin Lane Keller · Journal of Marketing · 2016 · 611 citations

Business, Marketing, Marketing Management +17

Individual and network influences on the adoption and perceived outcomes of electronic messaging

Ronald E. Rice, August E. Grant, Joseph Schmitz et al. · Social Networks · 1990 · 320 citations

Social Sciences, Information Systems, Management Information Systems +13

Using Cross-Sectional Surveys to Plan Message Strategies

Robert Hornik, Kimberly Duyck Woolf · Social Marketing Quarterly · 1999 · 180 citations

Social Sciences, Communication, Communication Research Methods +10

Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes

Josh Compton, Ben Jackson, James A. Dimmock · Frontiers in Psychology · 2016 · 171 citations · Full text

Social Sciences, Communication, Health Behavior +15

Working With AI to Persuade: Examining a Large Language Model's Ability to Generate Pro-Vaccination Messages

Elise Karinshak, Xun Liu, Joon Sung Park et al. · Proceedings of the ACM on Human-Computer Interaction · 2023 · 148 citations

Social Sciences, Communication, Health Behavior +17

1–5 of 83

Authors

222

SA
Sacha Altay
Institut Jean Nicod, France
2 publications · 118 citations
2
h-index
HM
Hugo Mercier
Centre National de la Recherche Scientifique, France
2 publications · 118 citations
2
h-index
RE
Ronald E. Taylor
University of Tennessee at Knoxville, United States
2 publications · 169 citations
2
h-index
AH
Anne-Sophie Hacquin
Centre National de la Recherche Scientifique, France
2 publications · 118 citations
2
h-index
CC
Coralie Chevallier
Inserm, France
2 publications · 118 citations
2
h-index

1–5 of 222

Institutions

128

1–8 of 128

Venues

Annals of the International Communication Association
3 publications · 116 citations
3
h-index
Public Relations Review
3 publications · 164 citations
3
h-index
Social Marketing Quarterly
2 publications · 219 citations
2
h-index
Health Communication
2 publications · 180 citations
2
h-index
Qualitative Market Research An International Journal
2 publications · 52 citations
2
h-index

1–5