Concepedia

Analytics-driven Strategy

Analytics-Driven Strategy is a strategic framework in digital communication that systematically leverages quantitative data and performance metrics to inform, refine, and optimize communication initiatives, distinguishing itself from intuition-based or descriptive approaches through its reliance on empirical evidence and predictive or prescriptive analytical methods.

134

Publications

13.5K

Citations

351

Authors

220

Institutions

Publications per year

2017–2026

81

Parents

Publications

134

Big Data consumer analytics and the transformation of marketing

Sunil Erevelles, Nobuyuki Fukawa, Linda E.Swayne · Journal of Business Research · 2015 · 1.3K citations

, , +12

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations

, , +17

Competing on analytics: the new science of winning

Choice Reviews Online · 2007 · 949 citations

, , +11

Big data analytics capability and decision-making: The role of data-driven insight on circular economy performance

Usama Awan, Saqib Shamim, Zaheer Khan et al. · Technological Forecasting and Social Change · 2021 · 525 citations · Full text

, , +16

New Games, New Rules: Big Data and the Changing Context of Strategy

Ioanna Constantiou, Jannis Kallinikos · Journal of Information Technology · 2014 · 511 citations · Full text

, , +13

1–5 of 134

Authors

351

  1. SA
    Shahriar Akter

    University of Wollongong, Australia

    6 publications · 494 citations

    6

    h-index

  2. SF
    Samuel Fosso Wamba

    TBS Education, France

    5 publications · 418 citations

    5

    h-index

  3. GS
    Graeme Shanks

    The University of Melbourne, Australia

    3 publications · 104 citations

    3

    h-index

  4. PM
    Patrick Mikalef

    Norwegian University of Science and Technology, Norway

    3 publications · 325 citations

    3

    h-index

  5. ÁM
    Ángeles Moreno

    Universidad Rey Juan Carlos, Spain

    2 publications · 126 citations

    2

    h-index

1–5 of 351

Institutions

220

  1. University of Wollongong

    Wollongong, Australia

    8 h-index

    16 publications

    1.8K citations

  2. TBS Education

    Toulouse, France

    4 h-index

    4 publications

    383 citations

  3. The University of Melbourne

    Melbourne, Australia

    4 h-index

    6 publications

    211 citations

  4. NEOMA Business School

    Mont-Saint-Aignan, France

    3 h-index

    3 publications

    156 citations

  5. UNSW Sydney

    Sydney, Australia

    3 h-index

    5 publications

    246 citations

  6. Villanova University

    Radnor, United States

    2 h-index

    5 publications

    107 citations

  7. Abu Dhabi University

    Abu Dhabi, United Arab Emirates

    2 h-index

    2 publications

    128 citations

  8. Free University of Bozen-Bolzano

    Bolzano, Italy

    2 h-index

    2 publications

    121 citations

1–8 of 220

Venues

  1. Journal of Business Research

    JBR · 8 publications · 2.6K citations

    8

    h-index

  2. Information & Management

    6 publications · 566 citations

    6

    h-index

  3. Technological Forecasting and Social Change

    4 publications · 649 citations

    4

    h-index

  4. Journal of the Association for Information Systems

    JAIS · 4 publications · 201 citations

    4

    h-index

  5. European Journal of Operational Research

    3 publications · 133 citations

    3

    h-index

1–5