Wan‐Hsiu Sunny Tsai

Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites

Wan‐Hsiu Sunny Tsai, Linjuan Rita Men · Journal of Interactive Advertising · 2013 · 530 citations

Customer Satisfaction, Digital Marketing, Consumer Research +16

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Wan‐Hsiu Sunny Tsai, Yü Liu, Ching‐Hua Chuan · Journal of Research in Interactive Marketing · 2021 · 335 citations

Chatbot, Consumer Research, Communication +21

Beyond liking or following: Understanding public engagement on social networking sites in China

Linjuan Rita Men, Wan‐Hsiu Sunny Tsai · Public Relations Review · 2012 · 233 citations

Social Networks, Social Media, Media Marketing +10

Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA

Wan‐Hsiu Sunny Tsai, Linjuan Rita Men · Journal of Marketing Communications · 2014 · 225 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

How companies cultivate relationships with publics on social network sites: Evidence from China and the United States

Linjuan Rita Men, Wan‐Hsiu Sunny Tsai · Public Relations Review · 2011 · 223 citations

Social Media, Social Networks, Social Network Sites +11