Statistics
Publications
34
Citations
3.3K
H-Index
27
Active since
1999
Michael Parent is an author at Simon Fraser University specializing in business, information systems, and marketing.
Publications per year
1999–2018
34
34
Understanding Consumer Conversations Around Ads in a Web 2.0 World
Colin Campbell, Leyland Pitt, Michael Parent et al. · Journal of Advertising · 2011 · 353 citations
Business, Communication, Marketing +16
The new WTP: Willingness to participate
Michael Parent, Kirk Plangger, Anjali Bal · Business Horizons · 2011 · 210 citations
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