Concepedia

Michael Parent

MP

Statistics

Publications

32

Citations

3K

H-Index

25

Active since

2000

Affiliations

Simon Fraser University(Current)

Bentley University

Luleå University of Technology

Western University

Monash University

Michael Parent is an author at Simon Fraser University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingArtsCommunicationConsumer ResearchInformation ManagementTechnologySocial MediaOrganizational Communication

Publications per year

2000–2018

32

Publications

32

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent et al. · California Management Review · 2009 · 512 citations · Full text

Understanding Consumer Conversations Around Ads in a Web 2.0 World

Colin Campbell, Leyland Pitt, Michael Parent et al. · Journal of Advertising · 2011 · 351 citations

Digital Marketing, Targeted Advertising, Consumer Research +17

Building Citizen Trust Through E-government

Michael Parent, Christine A. Vandebeek, Andrew Gemino · Government Information Quarterly · 2005 · 285 citations

Public Policy, E-services, E-participation +5

The new WTP: Willingness to participate

Michael Parent, Kirk Plangger, Anjali Bal · Business Horizons · 2011 · 208 citations

Community Engagement, User Involvement, User Experience +4

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

Leyland Pitt, Michael Parent, Iris Junglas et al. · The Journal of Strategic Information Systems · 2010 · 150 citations

Research Agenda, Engineering, Mobile Interaction +11

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