The new WTP: Willingness to participate

Michael Parent, Kirk Plangger, Anjali Bal

Business Horizons

Community EngagementUser InvolvementUser ExperienceNew WtpPublic Participation +2

Generative AI in higher education and beyond

Nada Hashmi, Anjali Bal

Business Horizons

Artificial IntelligenceGenerative Artificial IntelligenceEngineeringTeaching AiEducation +4

Placing a Hand in the Fire

Nathaniel Payne, Colin Campbell, Anjali Bal, +1

Journal of Marketing Education

Digital MarketingMedia InnovationEducationCommunicationOnline Learning Community +23

Caricatures, cartoons, spoofs and satires: political brands as butts

Anjali Bal, Leyland Pitt, Pierre Berthon, +1

Journal of Public Affairs

Jacob ZumaPolitical BrandsEducationPopular CultureMedia Studies +18

Engaging Students With Social Media

Anjali Bal, Dhruv Grewal, Adam J. Mills, +1

Journal of Marketing Education

Social MarketingEducationCommunicationOnline Learning CommunityStudent Engagement +15

New approaches to psychographic consumer segmentation

Christine Pitt, Anjali Bal, Kirk Plangger

European Journal of Marketing

Consumer StudyConsumer SegmentationConsumer ResearchArt ManagementArts Management +19

Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Kelly Weidner, Frederik Beuk, Anjali Bal

Journal of Product & Brand Management

Fake NewsBehavioral Decision MakingDigital MarketingConsumer ResearchBrand Strategy +26

Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements

Anjali Bal, Colin Campbell, Nathaniel Payne, +1

Journal of Public Affairs

Content CreationPolitical BehaviorCommunicationAmateur Political VideosJournalism +21

Crowdsourcing and brand control

Anjali Bal, Kelly Weidner, Richard Hanna, +1

Business Horizons

MarketingAdvertisingDigital MarketingInteractive MarketingManagement +6

Operatic flash mob: Consumer arousal, connectedness and emotion

Philip Grant, Anjali Bal, Michael Parent

Journal of Consumer Behaviour

MusicConsumer StudyConsumer ResearchFlash MobPopular Culture +15