Anjali Bal

The new WTP: Willingness to participate

Michael Parent, Kirk Plangger, Anjali Bal · Business Horizons · 2011 · 208 citations

Community Engagement, User Involvement, User Experience +4

Generative AI in higher education and beyond

Nada Hashmi, Anjali Bal · Business Horizons · 2024 · 89 citations

Artificial Intelligence, Generative Artificial Intelligence, Engineering +6

Placing a Hand in the Fire

Nathaniel Payne, Colin Campbell, Anjali Bal et al. · Journal of Marketing Education · 2011 · 62 citations

Digital Marketing, Media Innovation, Education +25

Caricatures, cartoons, spoofs and satires: political brands as butts

Anjali Bal, Leyland Pitt, Pierre Berthon et al. · Journal of Public Affairs · 2009 · 55 citations

Jacob Zuma, Political Brands, Education +20

Engaging Students With Social Media

Anjali Bal, Dhruv Grewal, Adam J. Mills et al. · Journal of Marketing Education · 2015 · 49 citations

Social Marketing, Education, Communication +17