Audience Vulnerability

Audience Vulnerability is a construct within persuasion ethics that denotes the susceptibility of individuals or groups to undue influence due to cognitive, emotional, or situational factors that impair their capacity to critically evaluate persuasive messages.

17

Publications

655

Citations

36

Authors

18

Institutions

Publications per year

2017–2026

7

Authors

36

  1. GG
    George G. Brenkert

    Georgetown University, United States

    2 publications · 135 citations

    2

    h-index

  2. JM
    Joyce M. Wolburg

    Marquette University, United States

    1 publications · 16 citations

    1

    h-index

  3. KH
    Kathy Hamilton

    University of Strathclyde, United Kingdom

    1 publications · 19 citations

    1

    h-index

  4. HJ
    Haeran Jae

    Virginia Commonwealth University, United States

    1 publications · 46 citations

    1

    h-index

  5. NR
    Natalie Ross Adkins

    Drake University, United States

    1 publications · 46 citations

    1

    h-index

1–5 of 36

Venues

  1. Journal of Marketing Management

    MM · 1 publications · 19 citations

    1

    h-index

  2. Journal of Studies on Alcohol

    1 publications · 18 citations

    1

    h-index

  3. European Journal of Cultural Studies

    1 publications · 51 citations

    1

    h-index

  4. Music Education Research

    1 publications · 78 citations

    1

    h-index

  5. Research Online (University of Wollongong)

    Repository · 1 publications · 21 citations

    1

    h-index

1–5