Concepedia
Statistics
Publications
11
Citations
619
H-Index
Active since
2004
Affiliations
Virginia Commonwealth University(Current)
Miami University
University of Illinois Urbana-Champaign
Haeran Jae is an author at Virginia Commonwealth University specializing in consumer research, management, and marketing.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorCommunicationAdvertisingMarketing InsightsMarketing CommunicationArtsDesign
Publications per year
2004–2018
Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds
Suzanne C. Makarem, Haeran Jae · Journal of Consumer Affairs · 2015 · 160 citations
Social Medium Monitoring, Digital Marketing, Consumer Research +21
Consumer responses to functional, aesthetic and symbolic product design in online reviews
Marina Candi, Haeran Jae, Suzanne C. Makarem et al. · Journal of Business Research · 2017 · 97 citations
Symbolic Product Design, Customer Review, Online Reviews +15
Decision Making by Low‐Literacy Consumers in the Presence of Point‐of‐Purchase Information
Haeran Jae, Devon DelVecchio · Journal of Consumer Affairs · 2004 · 85 citations
Behavioral Decision Making, Consumer Study, Consumer Research +19
Design benefits, emotional responses, and brand engagement
Frank J. Franzak, Suzanne C. Makarem, Haeran Jae · Journal of Product & Brand Management · 2014 · 75 citations
Customer Satisfaction, Consumer Research, Brand Strategy +18
Marketplace Vulnerability of Limited English Proficient Consumers: Opportunities to Increase Knowledge in Macromarketing
Natalie Ross Adkins, Haeran Jae · Journal of Macromarketing · 2009 · 44 citations
Consumer Study, Consumer Research, Lep Consumer Vulnerability +16
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