Concepedia

Suzanne C. Makarem

SC

Statistics

Publications

16

Citations

819

H-Index

13

Active since

2008

Affiliations

Virginia Commonwealth University(Current)

Suffolk University

Temple University

Suzanne C. Makarem is an author at Virginia Commonwealth University specializing in marketing, hospital administration, and business.

Publications per year

2008–2023

16

Publications

16

Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds

Suzanne C. Makarem, Haeran Jae · Journal of Consumer Affairs · 2015 · 174 citations · Full text

Social Sciences, Communication, Marketing +12

Satisfaction in technology‐enabled service encounters

Suzanne C. Makarem, Susan M. Mudambi, Jeffrey S. Podoshen · Journal of Services Marketing · 2009 · 117 citations

Business, Marketing, Marketing Management +15

Consumer responses to functional, aesthetic and symbolic product design in online reviews

Marina Candi, Haeran Jae, Suzanne C. Makarem et al. · Journal of Business Research · 2017 · 105 citations

Business, Marketing, Marketing Management +16

Design benefits, emotional responses, and brand engagement

Frank J. Franzak, Suzanne C. Makarem, Haeran Jae · Journal of Product & Brand Management · 2014 · 75 citations

Business, Design, Marketing +13

Patient satisfaction with healthcare delivery systems

Imad B. Baalbaki, Zafar U. Ahmed, Valentin H. Pashtenko et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2008 · 60 citations

Health Professions, Health Systems, Marketing +17

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