Concepedia

Suzanne C. Makarem

SC

Statistics

Publications

15

Citations

774

H-Index

13

Active since

2008

Affiliations

Virginia Commonwealth University(Current)

Suffolk University

Temple University

Suzanne C. Makarem is an author at Virginia Commonwealth University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementNursingConsumer ResearchMedicineCommunicationPublic HealthCustomer SatisfactionBusinessConsumer Behavior

Publications per year

2008–2023

15

Publications

15

Consumer Boycott Behavior: An Exploratory Analysis of Twitter Feeds

Suzanne C. Makarem, Haeran Jae · Journal of Consumer Affairs · 2015 · 160 citations

Social Medium Monitoring, Digital Marketing, Consumer Research +21

Satisfaction in technology‐enabled service encounters

Suzanne C. Makarem, Susan M. Mudambi, Jeffrey S. Podoshen · Journal of Services Marketing · 2009 · 117 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

Consumer responses to functional, aesthetic and symbolic product design in online reviews

Marina Candi, Haeran Jae, Suzanne C. Makarem et al. · Journal of Business Research · 2017 · 97 citations

Symbolic Product Design, Customer Review, Online Reviews +15

Design benefits, emotional responses, and brand engagement

Frank J. Franzak, Suzanne C. Makarem, Haeran Jae · Journal of Product & Brand Management · 2014 · 75 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

Patient satisfaction with healthcare delivery systems

Imad B. Baalbaki, Zafar U. Ahmed, Valentin H. Pashtenko et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2008 · 60 citations

Customer Satisfaction, Core Competencies, Services Management +20

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