Frank J. Franzak

A strategic approach to building online customer loyalty: integrating customer profitability tiers

Dennis A. Pitta, Frank J. Franzak, Danielle Fowler · Journal of Consumer Marketing · 2006 · 155 citations · Full text

Customer Experience, Customer Satisfaction, Lifetime Customer Value +23

Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing

Van R. Wood, Dennis A. Pitta, Frank J. Franzak · Journal of Consumer Marketing · 2008 · 79 citations

Digital Marketing, International Marketing, Brand Strategy +28

Design benefits, emotional responses, and brand engagement

Frank J. Franzak, Suzanne C. Makarem, Haeran Jae · Journal of Product & Brand Management · 2014 · 75 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

The Effects of Organizational Restructuring on Frames of Reference and Cooperation

Jean M. Bartunek, Frank J. Franzak · Journal of Management · 1988 · 55 citations

Organizational Characteristic, Education, Human Resource Management +18

Online relationships and the consumer’s right to privacy

Frank J. Franzak, Dennis A. Pitta, Steve Fritsche · Journal of Consumer Marketing · 2001 · 55 citations

Engineering, Information Security, Consumer Research +20