Statistics
Publications
26
Citations
3.4K
H-Index
20
Active since
1985
Van R. Wood is an author at Texas Tech University specializing in marketing, business, and marketing strategy.
Publications per year
1985–2019
26
26
Field Methods in Cross-Cultural Research
Van R. Wood, Walter J. Lonner, John W. Berry · Journal of Marketing Research · 1988 · 761 citations
Organizational Commitment and Marketing
Shelby D. Hunt, Lawrence B. Chonko, Van R. Wood · Journal of Marketing · 1985 · 259 citations
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