Journal of Marketing Research · 1988 · 761 citations · 0 references
Social SciencesPsychologySocial PsychologyExperimental PsychologyPersonality PsychologyPsychometricsCross-cultural ComparisonCultural AssessmentMulticultural AssessmentPersonality AssessmentPsychological TestingCross-cultural Data CollectionCross-cultural Measurement EquivalenceCross-cultural PatternsCross-cultural Personality AssessmentCross-cultural PsychologyCross-cultural Scale ValidationCross-cultural Survey DesignSampling