Concepedia
Statistics
Publications
18
Citations
1K
H-Index
14
Active since
1990
Affiliations
Virginia Commonwealth University(Current)
Texas Tech University
The University of Sydney
University of Colorado Boulder
Baylor University
Pamela Kiecker is an author at Virginia Commonwealth University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessSocial SciencesInteractive MarketingConsumer BehaviorGenderDigital MarketingCulture
Publications per year
1990–2008
Market Orientation and Organizational Performance in Not-for-Profit Hospitals
Van R. Wood, Shahid N. Bhuian, Pamela Kiecker · Journal of Business Research · 2000 · 193 citations
Market Orientation, Management, Business +4
Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth
Pamela Kiecker, Deborah Cowles · Journal of Euromarketing · 2002 · 190 citations
Emerging Media, Online Communication, Digital Marketing +24
Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts
Charles S. Areni, Pamela Kiecker, Kay M. Palan · Psychology and Marketing · 1998 · 109 citations
Gendered Perception, Gender Identity, Gender Theory +13
Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods
Charles S. Areni, Dale F. Duhan, Pamela Kiecker · Journal of the Academy of Marketing Science · 1999 · 84 citations
Digital Marketing, Product Organization, Interactive Marketing +7
Using key informant insights as a foundation for e-retailing theory development
Deborah Cowles, Pamela Kiecker, Michael W. Little · Journal of Business Research · 2002 · 78 citations
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +11
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