Kay M. Palan

Adolescent‐Parent Interaction in Family Decision Making

Kay M. Palan, Robert E. Wilkes · Journal of Consumer Research · 1997 · 248 citations

Is it better to give than to receive? Exploring gender differences in the meaning of memorable gifts

Charles S. Areni, Pamela Kiecker, Kay M. Palan · Psychology and Marketing · 1998 · 109 citations

Gendered Perception, Gender Identity, Gender Theory +13

Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse

Kay M. Palan, Paula C. Morrow, Allan Trapp et al. · The Journal of Marketing Theory and Practice · 2011 · 100 citations

Compulsive Buying Behavior, Behavioral Sciences, Behavioral Decision Making +15

The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

R. Kenneth Teas, Kay M. Palan · Journal of Marketing · 1997 · 84 citations

Marketing Analytics, Nominal Definitions, Advertising +15

How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?

Aysen Bakir, Kay M. Palan · Journal of Advertising · 2010 · 63 citations

Gendered Perception, Targeted Advertising, Brands Affected +21