Concepedia

Robert E. Wilkes

RE

18

Publications

2.4K

Citations

17

H-Index

1974

Active since

Affiliations

Texas Tech University(Current)

Texas A&M University

Robert E. Wilkes is an author at Texas Tech University specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBusinessConsumer Decision MakingConsumer BehaviorAdvertisingCultureConsumer ChoiceBehavioral Decision Making

Publications per year

1974–2007

18

Publications

18

When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates

Jagdip Singh, Robert E. Wilkes · Journal of the Academy of Marketing Science · 1996 · 426 citations

Customer Satisfaction, Customer Review, Behavioral Decision Making +13

Household Life-Cycle Stages, Transitions, and Product Expenditures

Robert E. Wilkes · Journal of Consumer Research · 1995 · 301 citations

On the Meaning and Measurement of Religiosity in Consumer Research

Robert E. Wilkes, John Burnett, R. D. Howell · Journal of the Academy of Marketing Science · 1986 · 286 citations

Culture, Religious Prejudice, Religion Studies +5

On the meaning and measurement of religiosity in consumer research

Robert E. Wilkes, John Burnett, Roy D. Howell · Journal of the Academy of Marketing Science · 1986 · 271 citations

Culture, Religious Prejudice, Religion Studies +5

Adolescent‐Parent Interaction in Family Decision Making

Kay M. Palan, Robert E. Wilkes · Journal of Consumer Research · 1997 · 248 citations

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