Concepedia

R. D. Howell

RD

3

Publications

389

Citations

3

H-Index

1986

Active since

Affiliations

Texas Tech University(Current)

R. D. Howell is an author at Texas Tech University specializing in marketing, customer satisfaction, and consumer research.

Top concepts

Publications per year

1986–2000

3

Publications

3

On the Meaning and Measurement of Religiosity in Consumer Research

Robert E. Wilkes, John Burnett, R. D. Howell · Journal of the Academy of Marketing Science · 1986 · 286 citations

, , +5

An Integrated Model of Sales Managers' Communication Practices

Mark C. Johlke, Dale F. Duhan, R. D. Howell et al. · Journal of the Academy of Marketing Science · 2000 · 90 citations

, , +6

Socialization Effects of Retail Work Experience on Shopping Orientations

W. R. Darden, R. D. Howell · Journal of the Academy of Marketing Science · 1987 · 13 citations

, , +9

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