1
Publications
13
Citations
1
H-Index
1987
Active since
Affiliations
W. R. Darden is an author at University of Arkansas at Fayetteville specializing in business, consumer research, and customer satisfaction.
Top concepts
BusinessMarketingManagementSocial IdentityConsumer BehaviorConsumer ResearchCustomer SatisfactionOrganizational Behavior
Publications per year
1987–1987
1
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Rows per page
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