Concepedia
Statistics
Publications
35
Citations
6.2K
H-Index
24
Active since
1979
Affiliations
Iowa State University(Current)
University of Wisconsin–Oshkosh
R. Kenneth Teas is an author at Iowa State University specializing in marketing, marketing management, and business.
Publications per year
1979–2004
Expectations, Performance Evaluation, and Consumers’ Perceptions of Quality
R. Kenneth Teas · Journal of Marketing · 1993 · 1.5K citations
Business, Marketing, Quality Management +17
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
R. Kenneth Teas, Sanjeev Agarwal · Journal of the Academy of Marketing Science · 2000 · 796 citations
Business, Marketing, Marketing Management +11
Expectations, Performance Evaluation, and Consumers' Perceptions of Quality
R. Kenneth Teas · Journal of Marketing · 1993 · 707 citations
Business, Marketing, Marketing Management +12
Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment
R. Kenneth Teas · Journal of Marketing · 1994 · 682 citations
Business, Marketing, Quality Management +13
Perceived Value: Mediating Role of Perceived Risk
Sanjeev Agarwal, R. Kenneth Teas · The Journal of Marketing Theory and Practice · 2001 · 402 citations
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