Concepedia

Michael W. Little

MW

Statistics

Publications

4

Citations

149

H-Index

4

Active since

1978

Affiliations

Virginia Commonwealth University(Current)

Michael W. Little is an author at Virginia Commonwealth University specializing in business, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionInteractive MarketingEconomicsEducationGeographyEngineeringFire Safety

Publications per year

1978–2004

4

Publications

4

Using key informant insights as a foundation for e-retailing theory development

Deborah Cowles, Pamela Kiecker, Michael W. Little · Journal of Business Research · 2002 · 78 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +11

Propagation and extinction of downward burning fires

Merwin Sibulkin, Michael W. Little · Combustion and Flame · 1978 · 33 citations

Engineering, Fire Safety, Fire Dynamic +5

The Price Differential's Impact on Retention, Recruitment, and Quality in a Public University

Michael W. Little, Dennis M. O’Toole, James N. Wetzel · Journal of Marketing for HIGHER EDUCATION · 1997 · 20 citations

Price Differential, Applied Economics, Education +16

Maintaining positive returns in the value and supply chain: applying tomorrow's marketing skills

Dennis A. Pitta, Frank J. Franzak, Michael W. Little · Journal of Consumer Marketing · 2004 · 18 citations

Customer Satisfaction, Relationship Marketing, Marketing Skills +15

1–4 of 4