Concepedia

Imad B. Baalbaki

IB

9

Publications

848

Citations

9

H-Index

1993

Active since

Affiliations

American University of Beirut(Current)

Georgia Institute of Technology

University of Regina

East Texas A&M University

Imad B. Baalbaki is an author at American University of Beirut specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingInternational BusinessInternational MarketingTradeEconomicsGlobalizationGlobal StrategyEntrepreneurship

Publications per year

1993–2011

9

Publications

9

United Arab Emirates female entrepreneurs: motivations and frustrations

Hanifa Itani, Yusuf Sidani, Imad B. Baalbaki · Equality Diversity and Inclusion An International Journal · 2011 · 228 citations

Feminist Philosophy, Women Empowerment, Entrepreneurial Phenomenon +15

Marketing Management Bases for International MarketSegmentation: An Alternate Look at the Standardization/Customization Debate

Imad B. Baalbaki, Naresh K. Malhotra · International Marketing Review · 1993 · 156 citations

International Services Marketing

Naresh K. Malhotra, Francis M. Ulgado, James Agarwal et al. · International Marketing Review · 1994 · 151 citations

Total Quality Management, Customer Satisfaction, Service Quality Dimensions +19

Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis

Imad B. Baalbaki, N. K. Malhotra · Journal of the Academy of Marketing Science · 1995 · 113 citations

Marketing, International Marketing, Management +4

Patient satisfaction with healthcare delivery systems

Imad B. Baalbaki, Zafar U. Ahmed, Valentin H. Pashtenko et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2008 · 60 citations

Customer Satisfaction, Core Competencies, Services Management +20

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