Concepedia

Message-audience Fit

Message-Audience Fit is a theoretical construct in audience analysis that denotes the degree to which the content, style, and structure of a communicative message align with the characteristics, needs, expectations, and comprehension level of its intended audience.

19

Publications

1K

Citations

40

Authors

21

Institutions

Publications per year

2017–2026

4

Parents

Publications

19

The effects of intended audience on message production and comprehension: Reference in a common ground framework

Susan R. Fussell, Robert M. Krauss · Journal of Experimental Social Psychology · 1989 · 258 citations

, , +16

How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’

Sara Champlin, Yvette Sterbenk, Kasey Windels et al. · International Journal of Advertising · 2019 · 127 citations

, , +16

A Sense of Audience in Written Communication

Chris M. Anson, Gesa E. Kirsch, Duane Roen · College Composition and Communication · 1992 · 95 citations

, , +9

Consumer Initial Processing in a Difficult Media Environment

Peter Webb · Journal of Consumer Research · 1979 · 75 citations

, , +17

Communicating with the crowd: Speakers use abstract messages when addressing larger audiences.

Priyanka D. Joshi, Cheryl Wakslak · Journal of Experimental Psychology General · 2013 · 69 citations

, , +14

1–5 of 19

Authors

40

  1. DR
    Duane Roen

    University of Arizona, United States

    1 publications · 95 citations

    1

    h-index

  2. CA
    Carolyn A. Stroman

    Howard University, United States

    1 publications · 26 citations

    1

    h-index

  3. SC
    Sara Champlin

    University of North Texas, United States

    1 publications · 127 citations

    1

    h-index

  4. KW
    Kasey Windels

    Louisiana State University, United States

    1 publications · 127 citations

    1

    h-index

  5. DS
    David Strutton

    University of North Texas, United States

    1 publications · 41 citations

    1

    h-index

1–5 of 40

Institutions

21

  1. University of North Texas

    Denton, United States

    2 h-index

    3 publications

    295 citations

  2. University of Illinois Urbana-Champaign

    Urbana, United States

    2 h-index

    2 publications

    57 citations

  3. University of Memphis

    Memphis, United States

    1 h-index

    1 publications

    44 citations

  4. Tsinghua University

    Beijing, China

    1 h-index

    1 publications

    14 citations

  5. University of Manitoba

    Winnipeg, Canada

    1 h-index

    2 publications

    92 citations

  6. University of Guelph

    Guelph, Canada

    1 h-index

    1 publications

    14 citations

  7. Lincoln Electric (United States)

    Cleveland, United States

    1 h-index

    1 publications

    44 citations

  8. University of Klagenfurt

    Klagenfurt, Austria

    1 h-index

    1 publications

    22 citations

1–8 of 21

Venues

  1. International Journal of Advertising

    IJA · 2 publications · 141 citations

    2

    h-index

  2. Journal of Consumer Research

    JCR · 1 publications · 75 citations

    1

    h-index

  3. Journal of Business Research

    JBR · 1 publications · 46 citations

    1

    h-index

  4. ACR North American Advances

    1 publications · 14 citations

    1

    h-index

  5. PLoS ONE

    1 publications · 21 citations

    1

    h-index

1–5